Yoram Yaacovi from Microsoft R&D spoke about Innovation at Microsoft – Finally a lecture worth the travel to Teched Eilat from a speaker who knows how to speak and to deliver an interesting talk.
What innovation groups do you have at Microsoft?
Look ahead for :1-3 years
Focus: focus on depth features, quality, features, performance, scale,
Look ahead for: 3-5 years
Who: Researchers and developers
Focus: focus on new applications services not-yet proven technologies disruption
Microsoft research – 2500 ppl world wide
Look ahead for: 5-10 years
Focus: Mostly long term research academies oriented not measured y short term results
Innovation can be looked as:
Incremental vs disruptive
High friction tough sell vs frictionless – easy sell
frictionless – easy sell, disruptive = Microsoft research
Incremental, easy sell, disruptive = Office Labs
High friction tough sell,disruptive = Israel Innovation Labs
Guidelines for innovation groups - 3H - Helpful, Humble, Harmless
Alchemie Ventures – group of ppl who deliver innovation toward delivery
Gate 1 – worth considering ? 81 ideas
Gate 2 - do we believe? 7 ideas
Gate 3 - The real opportunity 2 ideas
Gate 4 - Can we make it real ? 1 ideas
BXT - Business, Experience, Technology – measuring project by BXT
Israel Innovation Labs
”Exists” – go to market / sell to product group – Deep zoom composer, face recognition, TLV – location based services, PV, Digital Lens – ui for color blinded ppl, Tagit, 23 filed patents
What helps exists: spot existing needs, continuous persistent evangelisms, support from the product group
What stops exists: Ecosystems challenges, infrastructure challenges, Hard to get attention
Out of the box week
Goal: explore new technologies and ideas to create a working prototype
Rules of the game:
- Exactly one week
- All team activity is off
- Totally unmanaged
- Mandatory demo fest at the end of the week –> Code talks !
- Become a major source of new innovative projects
- Innovation is hard
- A single approach to innovation wont work
- Impossible to predict the next big thing
- A product team cannot create its assassin
- Task forces can not Innovate !
Manage for creativity !
Creativity and the role of leader – Harvard business review – October 2008
Organizing – by warren bennis – Basic books 1998
Learn from past success stories:
- Talent is key
- Lack of experience is also asset not liability
- Everyone can make a substantial impact
- Irrationally optimistic and unrealistic
- Diversity drivers innovation
- Failure is Ok Success I seven better
- Competition is good !
Beware of processes
Tap ideas from all Ranks
It’s a startup, think big stay small !
Build – great ideas are good – build, show !
Sell – sell your idea in the organization !
Spaghetti on the wall – tryout lots of things
Know when to stop
Manage the handoff