UI on Another Level: Benefits of Web Design Illustration User Experience
Original post here: UI on Another Level: Benefits of Web Design Illustration User Experience
Going for a web design illustration approach in our new website
If you have been wandering around our website recently, you may have realized that uruit.com has a new look & feel, quite different from our prior online esthetics. A few months ago, we released the redesign as a part of our marketing team’s plan to update the brand according to how our team, clients, and partners perceive UruIT. During this refresh, one of the main decisions we made was to switch from photography to web design illustration because we believe it’s better for communicating what we do and the benefits of working with us.
Nowadays, using illustrations is a UI trend that several companies are turning to. In our case, one of our designers, Tatiana Mesa, is the illustrator who helped us to ideate and plan how to focus on drawing as a channel for better representing the business. With her help, we’ve put together a list of the benefits we see in going for web design illustrations – check them out!