Gimme your USP and I'll subscribe to you
Before I start, just think about this in relation to the reams of text that you shove into the arteries of the web each day/week/month... what's the Unique Selling Point of your blog? OK, on with the post...
A short-sighted hippie, that's me
Recently I was mocked for admitting that I only subscribe to 30 blogs while people such as Scoble subscribe to 1000 or more! At the time I kicked-up and said that nobody has enough cycles to be processing that much data by hand. Well, over the course of the week I've thought about it and I think that I can see what a short-sighted hippie I am. I've decided to change my ways!!!
USP
Now, back to Unique Selling Point. For those of you who don't know what it is, it's kinda the thing that drives a lot of marketing energy and is used to develop a pitch / value statement. Basically, you develop one so that you can let your customers know - within the space of an elevator ride - what it is that you have which distinguishes you from your competitor. Most companies really don't know what their USP is; in fact, I'm sure that many of you have been in the situation where a product was "pulled" because all of a sudden people started asking "why do we build those?".
Tell me yours
Anyways, I'm going to increase my blog subscription over the next little while from 30 to 200 by adding 5 blogs per day to my blog reader and I'd like some help in choosing which ones I subscribe to. If you have a blog which has an interesting USP - or know of one which does - then, either e-mail me or leave as a comment a short spiel about it. If I'm enticed I'll add the feed and then each day I'll blog about which post an entry about which blogs I subscribed to and display their USP.
So, writing something likelike: "I'm cool and I write about cool shit" probably won't entice me to be a customer of yours; it's gunna have to be something more interesting, maybe something like: "In my musings I mix my day-to-day ASP.NET experiences with my wholistic approach to Zen, feng-shui and karma..."
Anyways, think about it... USP. If nothing else, it's a good creative excercise to take a look at your product.