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An elevator pitch for SOA

OK, so you are talking with a client and a couple of their developers when they client turns to you and says: "We've heard a bit about SOA, what is it exactly?".  You've got 3 minutes... GO!

UPDATE:  Here's my basic version of the pitch:

SOA is popular because it allows disparate system to be connected while remaining independant internally. 

Services connect via a messaging layer, meaning that data can be exchanged through schematized data structures.

The message layer provides a layer of of indirection which allows individual Services to be maintained independantly behind their external facade.  This indirection allows for a plug-and-play style of architecture allowing individual services to be maintained or upgraded with less stress placed on regression testing of dependant linkages.

19 Comments

  • a way to build systems by using indipendant services.

    a design model that says that systems will change, that if systems talk to each other in a flexible way you can better adpat to chnage and grow.

    an example of a soa in action is the internet look at how DNS,HTTP,SMTP and other standard internet parts work for users with different operating systems.

    soa is all this taken to the next level.

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