RSS standard

Michael Gartenberg wrote this in his computerworld article.

“Really Simple Syndication, could change the way we aggregate and read information from the Web and give companies a new way to deliver their messages directly to customers. But an ongoing standards battle may hurt the adoption of the technology before it really takes off.“

“What the RSS players need to remember is that users don't care about RSS or any other technology. They care about the value of syndicated content. The vendors should heed the words of the head of Black & Decker, who once said that customers don't buy the tool maker's products because they need 1-inch drills; they buy them because they need 1-inch holes.“

I agree with head of Black & Decker