Wondering what it is? SEO Challenge held a contest for webmasters and site owners to come up with any search optimization technique to get the top spot on Google for a very odd term and Brandon Suit,owner of an online forum won the first place in the first round. It was sponsored by Darkblue and Searchguild.com. As it was rightly put it was a competition to demonstrate how strong a particular search/ranking technique are. Brandon Suit used backlinks - a technique in which the required words on other people's sites are hyperlinked back to his site.