Link building
Recently happened to read this “10 steps to getting links to your site” from Microsoft site. It is an interesting article which talks about “Link building” and “link popularity” which is basically Google's Page Ranking mechanism. As it is explained “Google interprets a link from page A to page B as a vote, by page A, for page B”.
Gavin Joyce wrote about this Weblog google searches and here is mine with two words.
Interestingly, I also found Cell phone etiquette 10 dos and don'ts article from Microsoft