MIX11 - Day Two Keynote - Windows Phone 7 Part

Joe Belfiore (Corporate VP)

Passionate Community (#wp7dev)

www.youtube.com/windowsphone video done by Brandon Foy - @brandonfoy – brandonfoy.tv

Windows Phone 7

• Updates
  • Why are the updates later then expected?
    • Problems with some vendor phones with some problems from the factory.
  • Who decides when an update can actually ship?
    • For open phones Microsoft ships updates directly
    • For Operator Phones they require the Operator Testing Process Approval

• Current Nearly 12.000 apps in the MarketPlace currently

• Future / Next Steps
  • Significant update in the fall. Codename Mango
  • Features in Mango for Developers
    • Opportunity
      • Areas that Microsoft is working on:
        • Ecosystem
        • Countries
        • Discoverability
      • What to expect?
        • Enable More Countries and more places
        • Scale of users
          • IDC & Gartner suggest that by 2015 Windows Phone will be the second largest ecosystem in the world
        • Creation and Commerce
          • Supporting 16 more languages
          • More Countries that you can create apps – from 30 to 38
          • Increase the number of countries that you can buy apps – from 16 to 35
        • What that the Experience and Discoverability will be made easier when looking for apps in the marketplace
          • Hunting for an installed app is hard
            • JumpLists in the app list like in the people/contacts
            • Search in the app list
            • Search on MarketPlace
              • More Metadata available
              • Separate pivots for each type of app
            • Buying Process
              • Pivot in the App information prior to buying
          • Multi-Tasking UI
          • Announcement: Search Extras
            • Helping integrating extra apps in the search experience
    • Capability
      • Areas Areas that Microsoft is working on:
        • Browser
        • Phone Integration
        • Multi-Tasking
      • Support for IE9 in the Windows Phone 7
      • Announcement: Background Audio is supported for Apps and HTML5
      • Announcement: Support for video H.264
      • Comparing Browsers in Phones in the Speed Reading sample:
        • iPhone 4 – 2 FPS (frames per second)
        • Windows Phone 7 – 26 FPS (frames per second)
        • Nexus S – 11 FPS (frames per second)
      • Phone Integration
        • User Experience Enhancements
          • Improvement in the Panorama and Pivot Control
          • Live Tiles Improvements
            • Animations
            • Ways to the developer updating the live tiles
        • Support for TCP/IP sockets
        • Built-in SQL Database
        • more launchers & choosers
        • Access to Contacts & Calendar
        • Sensors
          • Raw Camera Data
          • Compass
          • Gyro
        • Announcement: Skype for Windows Phone 7 will be available this fall
        • Announcement: Adding you own audio files and make done into ringtones
        • Announcement: Live Tiles with Deeplinking to your apps
        • Coding Sensors made easy
          • Announcing Motion Sensor API
        • Multi-Tasking
          • Fast App switching
          • Background Audio
          • File Download Service
          • Alarms
        • Announcement: Angry Birds coming to Windows Phone 7 in the 25th of May.
        • Announcement: Live Agents
          • To run code in background but having it battery efficient
        • Announcement: Developer Tools will be available Next Month
    • Dev Experience
      • Talking about it: Scott Guthrie (Corporate Vice President)
      • Event Better Tools
        • Microsoft Visual Studio 2010
          • New Capabilities for the Emulator
            • Controlling the accelerometer
            • Simulating Gestures
            • Simulating Location (GPS)
          • Announcement: New Profiling Support
            • Identity Hotspots and pinpoint them
            • Based on:
              • Execution Time
              • Memory
            • Provides helpful warnings for the part that is being analyzed
            • See the Call Stack
            • Analyze per frame basis
        • Microsoft Expression Blend
      • Microsoft Internal Windows Phone 7 Performance Optimizations in the Mango Release
        • Scrolling and Input
          • User input is done now on a background thread instead of the UI Thread
        • Image Decode
          • Done in a background Thread not blocking the UI Thread
        • Garbage Collection
        • Memory Usage
          • 25 to 30% memory improvement without any changes needed to be made to our apps
      • Capabilities
        • Database
          • Includes a Built-in Local SQL Database (SQL CE)
          • Support Linq
          • Built-in full ORM
        • Support for Network Sockets
          • Just the same code needed for Silverlight 4
        • Camera
          • Apps can now control directly the camera, having access to the RAW video
        • Graphics
          • You can now do apps that compose both XNA and Silverlight at the same time
        • More than 1.500 new APIs