Interactive TV---It is the future
The services are doing a great job of interacting with a myriad of systems including a 3rd party customer billing system running on an AS/400....argggg. Oracle, Microsoft SqlServer as well as some other homegrown systems. What is really exciting is that many of these services are now going to be consumed by an Interactive TV Systems.
Gang, this is some exciting stuff. Not just what I am working on, but the utter potential. It is already all over Europe and the US is playing catch-up, but the US will catch up (we always do ;) ). Gaming, purchasing, ecommerce...you name it. The whole world is still in the infancy of the mass potential of this market.
-Mathew Nolton