Amazon Same Day Shipping

Back in October I heard that Amazon was introducing same day shipping delivery for some cities. Today I received an email for being an Amazon Prime member reminding me that Amazon has the ability to deliver an item to me within the same day.  But what is really amazing is the cut-off times; in Seattle you can order an item up to 1PM and get it delivered to you that same day:

That is amazing!  Talk about reducing the friction in buying… Amazon is an expert!  Just ask me how many items I bought for Christmas through Amazon Prime just because I get free two-day shipping.