TechEd - The VSIP Program

DeKlarit has been a VSIP partner since 2002. At that time the program name was 'Visual Studio Integration Program'. Some time later, it changed to 'Visual Studio Industry Partner'.

Back in 2002 there was only one type of membership, but when they opened it, they created 4 types. We are in the 'Premier Partner' category.

Being part of the VSIP program always gave us marketing opportunities, like the ones described in the website, the chance to attend to Dev Labs in Redmond focused in VS integration, and the ability to have direct access to the VS team. We don't abuse of the VS people, but they always help us a lot when we don't see the light at the end of the tunnel. All of the VSIP team, the marketing and the technical people, is very friendly and willing to help.

This year the VSIP Marketing team did a great job in TechEd. For being part of the program, we had the chance to do two presentations in the TechEd Theater (tomorrow is the second one), and we got into a Visual Studio and SQL Server Partners co-marketing activity, in which you need to visit several partner booths, and get a 'paper CD' that you put in a neat metal CD case, and when you get 5 paper CDs, you get into a daily raffle of a SmartPhone. They also arranged some interviews with the press.

If you are not part of the VSIP Permier Partner category, think about it. It's very good, and it's worth the money. If you are part of it, then having a booth in a MS Event is a very good way to take advantage of it.